Step Afrika! is the first professional company in the world dedicated to the tradition of stepping!
Step Afrika! began as an exchange program with the Soweto Dance Theatre of Johannesburg, South Africa, and has expanded to become a national and international touring company presenting performance, residencies and workshops worldwide. Over the years they have one awards and performed at the White House for President Obama and the First Lady and created an interactive stepping exhibit currently on display at the National Museum of African American History and Culture.
Scope of Work
In 2013, I joined Step Afrika! to promote their annual Step Xplosion tour. Giving back to the community, especially to the youth, the Step Xplotion tour serves all 8 ward of Washington, D.C. I began designing for a simple Step Afrika! event that landing me designing brand and promotional material for their Step Xplotion tour.
When I design for an event I like to think of designing an element that visually describes the event. Step Afrika! enjoyed the logo identity created, so it became a staple for future Step Xplosion events.
Event designing for Step Xplosion included:
- Flyers (printed & web),
- Facebook layout designs, for Step Afrika! as well as the step/dance teams participating,
- Social Media memes/ads (occasionally),
- Newspaper advertising (occasionally),
Designing for the Step Xplosion tour lead me also occasionally design for other Step Afrika! events over the years.
Step Xplosion Logo & Event Branding
Step Africa! Poster
Step Xplosion Step Africa! – Facebook Design
Step Xplosion Program Booklet